The business of women’s sports is booming, and Ariel Investments is stepping up in a big way with the launch of Project Level, a new private investment initiative designed to accelerate the growth and value of women’s sports. With global revenues expected to surpass $1.28 billion in 2024—a 300 percent increase in just three years—Project Level is seizing the moment to invest in teams, leagues, and businesses shaping the future of the industry.
A Game-Changer for Women’s Sports Investment
Despite the rapid rise in viewership, fandom, and media attention, women’s sports still receive only a fraction of the investment, resources, and profits that flow into men’s sports. Project Level seeks to change that by creating a diversified investment portfolio that includes professional and emerging teams, college sports opportunities, and adjacent businesses benefiting from the global expansion of women’s sports.
A Latina at the Center of the Movement
At the heart of Project Level’s leadership is Emma Rodriguez-Ayala, a powerhouse Latina executive serving as general counsel and chief administrative officer at Ariel Investments. Rodriguez-Ayala will play a crucial role in executing the initiative alongside retired NFL veteran and managing partner Jason Wright, bringing her expertise in investment management and legal strategy to ensure its success. Her leadership underscores the growing presence of Latinos not just on the field but also at the highest levels of business and investment in sports.
As a part of its launch, Ariel Investments also announced that Project Level will be a lead investor in the National Women’s Soccer League (NWSL)’s newest expansion team in Denver.
Stay tuned as Project Level takes women’s sports to new heights—and ensures that the playing field is truly leveled.
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This article was written with the assistance of AI.