The ultimate destination celebrating the exceptional influence of Latinos in Sports

Welcome to

We’re a multitiered platform designed to showcase the positive contributions of Latinos in the business of sports. Our highly curated and dynamic convenings, content, and career resources for current and aspiring executives promises unparalleled value

THE STATS

WHY SPORTS?

Sports play an unrivaled role in positively impacting commerce, culture, and community.


Why latinos?

There are 63 million US Latinos, who make up 19% of America and drive $3.2 trillion in GDP.

Their impact is even greater in sports.

$21 BILLION

Hispanic sports marketplace
(Boston Consulting Group, L’ATTITUDE 2022)

 
40%

consider themselves “avid sports fans”
(Statista 2023)

 
92%

view sports as important to their lives
(Boston Consulting Group, L’ATTITUDE 2022)

 
2x

as likely to attend a sporting event at least once a week
(Nielsen Fan Tender)

5X

more likely to share sports content on social media
(Boston Consulting Group, L’ATTITUDE 2022)

54%

more likely to support companies that sponsor their teams or leagues
(Turnkey Solutions and Sports Business Journal 2022)

33%

more likely to purchase products based on commercials viewed during games
(Univision 2019)

40%

of women—especially Latinas—represent sports fandom
(Nielsen Fan Tender)

Latino youth fandom expected to

increase 22%

in the next decade
(Boston Consulting Group)

meet the
plAYERS

We’re a collaborative endeavor by leading figures in professional sports, media, and marketing. Together, we’re putting our years of expertise to work by building a platform to drive a new narrative on the impact of Latinos in one of the most exciting industries today.

WHO WE ARE →

READ THE ANNOUNCEMENT →

Playbook
for success

Our digital content platform, proprietary research, thought leadership, and career resources will serve current and aspiring executives in the global sports industry.

US OPEN IN NEW YORK CITY

Join our electrifying, invitation-only event during the US Open in New York City

CONNECT WITH US TODAY →

get in the game.

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Let’s celebrate the remarkable influence of Latinos in Sports!