The premier platform connecting the global sports industry with the power of the Latino community
Welcome to
We’re a multitiered platform designed to elevate Hispanics in the global sports industry, and serve as a central hub connecting leagues, teams and brands with the power of the Latino community.
In partnership with CNBC and ESPN, we activate tentpole events in Miami during Formula 1, New York City during the U.S. Open, and at every Super Bowl in partnership with the NFL.
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Sports are important.
Latinos are important to sports.
LiS™ is focused on the business imperative of engaging Latinos: the fastest growing, youngest, and most tech savvy segment in America, whose impact on the world of sports is undeniably profound.
63
million Latinos, who make up 19% of America
$21 BILLION
Hispanic sports marketplace
(Boston Consulting Group, L’ATTITUDE 2022)
26%
increase for Hispanic sports viewership
(Turnkey Solutions and Sports Business Journal, 2022)
22%
increase in Latino youth fandom expected in next decade
(Boston Consulting Group)
Events at LiS™
Inside LiS™ Miami: Mariano Rivera, F1 Weekend & Latino Excellence
LiS: Latinos in Sports™ x Suite LX Culture Club for Super Bowl 2026
LiS: Latinos in Sports™ x Suite LX Culture Club for Super Bowl 2026
Muse TV chats with NHL’s first Latino CEO, Xavier A. Gutierrez, at Latinos in Sports at LMU.
Inside LiS at US Open in NYC with Pedro Martinez
Launch Event in Miami during Formula 1
Data Lab
Making informed decisions to capture opportunity starts with data and insights. LiS™ has forged strategic partnerships with three world-class entities to fuel proprietary and secondary research.
We co-commissioned a statistically-significant, quantitative study with Nielsen called Gamechangers.
We partnered with the NYU Tisch Global Institute for Sports to compile and analyze dozens of recent studies at the intersection of Latinos and Sports. Learn more.
We collaborated with McKinsey and Aspen Institute on their proprietary studies.
Our Partner Roster
Get in the Game
Be part of the excitement and join the Latinos in Sports community.