MLB Hall-of-Famer, 8X All-Star and World Series Champion Pedro Martinez Among Iconic Speakers; CNBC Returns as Media Partner; Sponsors Include BODYARMOR Sports Drink, Boston Red Sox, Heineken, Genesis Motor America, Major League Baseball, Morgan Stanley and Hispanic Scholarship Fund
NEW YORK—AUGUST 19, 2024—LiS™: Latinos in Sports, the multi-strategy platform elevating Hispanics within the sports industry, announced today its next tentpole event during the U.S. Open, featuring iconic speakers from leagues, teams and brands. The group will unveil a first-of-its-kind research study with industry leader Nielsen, unpacking the impact of Latino fandom, viewership, and demographic trends impacting the five major American sports (NFL, MLB, NBA, NHL, MLS).
“We launched LiS™ a few short months ago and are thrilled with the significant progress made across every key objective,” said Xavier A. Gutierrez, Co-Founder of LiS™ and Chairman & CEO of ImpactX Sports. “We’ve received overwhelming support and enthusiasm across the entire sports landscape, further underscoring the importance of our mission to promote and develop Latinos in Sports.”
The group’s next tentpole event will take place on September 5 in New York City during the US Open, featuring celebrated speakers and attendees, including:
- Pedro Martinez: MLB Hall-of-Famer, 8X All-Star and World Series Champion
- Carl Quintanilla: National Anchor, CNBC
- Rita Ferro: President of Global Advertising, The Walt Disney Company
- Iris Diaz: Chief Marketing Officer, FIFA
- KC Sullivan: President, CNBC
- Liz Montaño: Chief Operating Officer, FC Gotham
- Jessica Sibley: CEO, TIME
- Stacie de Armas: Senior Vice President of Diverse Insights, Intelligence & Innovation at Nielsen
Since the organization’s first event in May 2024 during Miami Formula 1 Grand Prix, LiS continues to execute on its core mission across four key pillars:
- CONVENINGS: marquee events gathering luminaries to engage, network, deal-make, inspire
- CONTENT: a central media hub for the industry, showcasing best practices, executive profiles, thought leadership, breaking news announcements and more
- CAREERS: an effort to identify, recruit and develop Latino executives in the sports industry
- COMMUNITY: a membership organization with distinct tier-levels, adding value to Latinos at all career stages, and to the ecosystem which aims to recruit diverse executives
The group’s next tentpole event will take place in February 2025, during the PGA TOUR’s Genesis Invitational in Los Angeles.
“It’s thrilling to witness our ambitious plans for this community take shape, due to the hard work and support of team members, sponsors, media partners and the industry at large,” said Pedro A. Guerrero, cofounder of LiS, CEO of Guerrero Media, and publisher of Hispanic Executive. “There is much to do in building the infrastructure to fulfill our four-pronged strategy, and continuing to shine a spotlight on the enormous impact of Latinos in global sports. We’re just getting started.”
Request to Attend the Invite-Only Event →
For Partnership Opportunities or Media Inquiries:
Mike Valdes-Fauli
President
Chemistry Cultura
[email protected]
About ImpactX Sports
ImpactX Sports Group LLC is a private investment and strategic advisory firm focused on the global sports industry. ImpactX partners with sports private equity funds and investment firms for tactical investments in the key areas of real estate, market expansion, and brand monetization. ImpactX deploys capital, offers expertise, and provides execution capacity via joint ventures with sports teams, leagues, and owners for strategic growth opportunities. Founded by Xavier A. Gutierrez, the first Latino CEO in NHL history, ImpactX strategically leverages the positive impact of sports on commerce, culture, and community to achieve business and financial success in this growing institutional asset class. www.impactxsports.com
About Hispanic Executive
Hispanic Executive unites the leaders of the new majority. By turning our spotlight on business’s most influential Latinos, we help drive our community’s unmatched economic, political, and social power. As we shape the dialogue on the cultural force that is Hispanic leadership, we amplify the voices of those driving growth in the global marketplace. We are a key resource for Latino leaders, providing a platform for them to elevate their thought leadership and connecting them with those who are redefining the international business landscape. hispanicexecutive.com