Next League, a leading global provider of technology solutions for sports organizations, has appointed Cristina Vanderbeck as its new vice president of Americas. In this pivotal role, Vanderbeck will focus on bridging North American and Latin American sports markets, helping leagues diversify Next League’s fan base and grow its presence across both regions. Fluent in Spanish and Portuguese, Vanderbeck brings a wealth of experience, having built a distinguished career in growing sports properties throughout Latin America.
Previously with the PGA TOUR, Vanderbeck was instrumental in evolving PGA TOUR Latinoamérica into PGA TOUR Americas and elevating the historic Argentine Open to a Korn Ferry Tour event. Her prior work with Major League Soccer and the New York Red Bulls further established her as a key figure in international sports growth. Next League CEO David Nugent highlighted Vanderbeck’s addition as a strategic move, given the upcoming 2026 World Cup and 2028 LA Olympics, emphasizing her role in driving Next League’s vision of expanding sports technology services globally.
Vanderbeck was honored as one of ten local power leaders in sports by LiS™: Latinos in Sports during the Latinos in Sports @ F1 Miami Grand Prix event in May 2024.
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This article was written with the assistance of AI.