The business of sports is important. Latinos are important to sports.
LiS:™ Latinos in Sports is a new multitiered platform designed to showcase the positive contributions of Latinos in the business of sports through highly curated convenings, content, career resources, and comunidad for current and aspiring executives in the global sports industry.
Welcome to the premier destination connecting teams, leagues, media companies and brands with the power of the Latino community.
Get ready to be part of something extraordinary.
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MEET THE PLAYERS
We’re a collaborative endeavor from leading figures in professional sports, media, and marketing to create a multitiered platform designed to showcase the positive contributions of Latinos in the business of sports.
Xavier A. Gutierrez
Founder, Chairman & CEO, ImpactX
Cofounder, LiS™: Latinos in Sports
Founder, Chairman & CEO, ImpactX
Cofounder, LiS™: Latinos in Sports
Xavier A. Gutierrez
Xavier A. Gutierrez is the chairman and CEO of ImpactX Sports Group LLC, a private investment and strategic advisory firm focused on the global sports industry. He previously served as CEO of the Arizona Coyotes NHL franchise and was the first Latino CEO in the history of the NHL. With degrees from Harvard and Stanford, his 30-plus-year career spans leadership in private equity, finance, real estate, law, and sports. Gutierrez has served on the boards of and honored by the Commercial Bank of California; ARCTOS Northstar Acquisition Group, Janus International Group, Trinitas Capital Management; SUMA Capital, Aspen Institute Latinos & Society, SEO, Hispanic Scholarship Fund, and the Milken Institute.
Pedro A. Guerrero is the CEO of Guerrero and publisher of Hispanic Executive. Guerrero cofounded The Alumni Society in 2015, and received a fellowship from the Stanford Latino Entrepreneur Initiative, a joint partnership between Stanford University and the Latino Business Action Network. He is a member of the Economic Club of Chicago, the former president of the Entrepreneurs Organization, a founding member of Angeles Investors, and a Board of Trustees member of the Ravinia Music Festival. In 2017, Guerrero was recognized as a Business Leader of Color by Chicago United.
Pedro A. Guerrero
CEO, Guerrero
Publisher, Hispanic Executive
Cofounder, LiS™: Latinos in Sports
CEO, Guerrero
Publisher, Hispanic Executive
Cofounder, LiS™: Latinos in Sports
Mike Valdes-Fauli
COO, Chemistry
President, Chemistry Cultura
COO, Chemistry
President, Chemistry Cultura
Mike Valdes-Fauli is the chief operating officer of Chemistry and president of its multicultural division, Chemistry Cultura. He runs one of the fastest-growing agencies in the country, with current clients including Carnival Cruise Line, Comcast, Heineken, Microsoft, NFL, NHL, TelevisaUnivision, and the US Hispanic Chamber of Commerce. He sits on the boards of United Way Miami and the Aspen Institute Latinos & Society, and he is the recipient of the “Pioneer of the Year” award from HPRA, a two-time cochairman of Hispanicize, past judge at the CLIO Awards, and recognized by four organizations as a “40 Under 40.”
Vianni Lubus is the head of audience and engagement of Guerrero and vice president of its Hispanic Division. She oversees the company’s audience strategy, events vertical, market intelligence, and proprietary executive networks. Over the past thirteen years, she’s helped make Hispanic Executive and The Alumni Society two of the most influential and trusted platforms for the Latino professional community. She is also the executive producer of The Latino Majority podcast, which has featured notable guests such as US Vice President Kamala Harris and American billionaire businessman Orlando Bravo.
Vianni Lubus
Head of Audience & Engagement and VP of Hispanic Division
Guerrero
Head of Audience & Engagement and VP of Hispanic Division
Guerrero
THE STATS
WHY SPORTS?
Sports play an unrivaled role in positively impacting commerce, culture, and community.
Why latinos?
There are 63 million US Latinos, who make up 19% of America and drive $3.2 trillion in GDP.
Their impact is even greater in sports.
$21 BILLION
Hispanic sports marketplace
(Boston Consulting Group, L’ATTITUDE 2022)
40%
consider themselves “avid sports fans”
(Statista 2023)
92%
view sports as important to their lives
(Boston Consulting Group, L’ATTITUDE 2022)
2x
as likely to attend a sporting event at least once a week
(Nielsen Fan Tender)
5X
more likely to share sports content on social media
(Boston Consulting Group, L’ATTITUDE 2022)
54%
more likely to support companies that sponsor their teams or leagues
(Turnkey Solutions and Sports Business Journal 2022)
33%
more likely to purchase products based on commercials viewed during games
(Univision 2019)
40%
of women—especially Latinas—represent sports fandom
(Nielsen Fan Tender)
Latino youth fandom expected to
increase 22%
in the next decade
(Boston Consulting Group)
Playbook
for success
Our digital content platform, proprietary research, thought leadership, and career resources will serve current and aspiring executives in the global sports industry.
OUR PARTNER
ROSTER
official hydration partner
official media partner
